5 Video Strategies to Explode Your Reach

5 Video Strategies to Explode Your Reach - The Marketing Shack

Video Strategies

Marketing your business through video can be an effective way to increase your reach and build a strong customer base. There are a variety of different video strategies you can use to supercharge your marketing efforts. In this article, we’ll cover five key strategies that can help take your video marketing to the next level. These strategies include live streaming, tutorials, webinars, interviews, and repurposing content.

Strategy #1: Live Streaming

Live streaming has become an increasingly popular marketing tool in recent years, and for good reason. By broadcasting live videos over social media platforms such as Facebook or Instagram, businesses can connect with their audience in real-time and increase brand reach exponentially.

One of the biggest benefits of live streaming is its ability to attract a larger audience. A well-timed broadcast can generate hundreds or even thousands of views, providing a massive potential customer base for businesses. Furthermore, by interacting with viewers through comments and Q&A sessions during the stream, brands can build stronger relationships with their existing customers while also converting new ones.

Perhaps the best example of how live video can benefit a brand comes from Red Bull’s Stratos Jump in 2012. The energy drink company sponsored Austrian skydiver Felix Baumgartner’s record-breaking freefall jump from the stratosphere and broadcasted it live on YouTube.

Strategy #2: Tutorials/How-Tos

How-to videos have become a popular tool for businesses to increase their reach and attract new audiences. By sharing informative and engaging content, brands can establish themselves as thought leaders in their industry. This type of marketing strategy is not only effective but also cost-efficient as it allows companies to connect with customers on a personal level without breaking the bank.

One great example of an effective how-to video is Tasty’s recipe videos. With over 110 million followers on Facebook alone, Tasty has taken the online world by storm by creating short, instructional clips that demonstrate how to make delicious meals in under a minute. These videos are easily shareable and visually appealing, making them highly engaging for viewers. Additionally, they have helped Tasty establish itself as a leading food brand on social media platforms.

Strategy #3: Webinars

Webinars have become a powerful marketing tool that can help businesses increase their brand reach. There are several reasons why webinars are so effective at reaching new audiences. Firstly, webinars allow businesses to showcase their expertise and knowledge on specific topics which helps establish them as thought leaders in their industry. Secondly, webinars provide an interactive platform for engaging with potential customers in real-time, allowing businesses to build stronger relationships with their audience.

One example of an effective webinar is the one hosted by digital marketing agency HubSpot titled “How to Create a Successful Content Marketing Strategy”. This webinar focused on providing valuable insights into creating content strategies that drive traffic and generate leads for businesses. The webinar was promoted through various channels such as social media, email marketing, and blogs which helped attract a large number of attendees from around the world.

Strategy #4: Interviews

Interview videos offer a unique opportunity to showcase expertise, highlight industry trends, and promote products or services in a more personal way than traditional marketing methods. By creating engaging and informative content that resonates with your audience, interview videos can help you build trust and credibility with potential customers.

One example of an effective interview video is the “Behind the Brand” series produced by clothing retailer J.Crew. In these videos, J.Crew founder Mickey Drexler interviews various fashion insiders about their experiences in the industry and their perspectives on style. These interviews provide valuable insights into the world of fashion while also promoting J.Crew’s brand as a leader in the space. By featuring well-known personalities from the fashion world, these videos attract a wider audience while also reinforcing J.

Strategy #5: Repurposing Content

Creating original videos can be time-consuming and costly. This is where repurposing video content comes into play. Repurposing video content means taking existing videos and adapting them for different platforms or audiences. By doing so, brands can increase their reach and engagement without starting from scratch.

One effective example of repurposed video content is the “Will It Blend?” series by Blendtec. The company took advantage of the viral trend around destruction videos and created a series demonstrating how their blender could blend all sorts of items – from iPhones to golf balls! The series was a hit on YouTube, but they didn’t stop there. They also repurposed the same videos for Facebook, Twitter, Instagram, and even in-store displays.

Conclusion: Explode Your Reach

In conclusion, these five video strategies can help you to explode your reach and increase engagement. Live streaming can be a great way to instantaneously engage with your audience. Tutorials and How-Tos are a great way to provide valuable information to your viewers. Webinars, interviews, and repurposing content are all effective ways to reach a wider audience and create longer lasting relationships with them. So go ahead and start creating videos that will make an impact on your brand! Let’s get started!

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