Learn More About Domain Names

Learn More About Domain Names - The Marketing Shack
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Are you curious about the mysterious world of domain names? Have you ever wanted to learn how to navigate this wild and wacky place? Well, then you’ve come to the right place! In this article, we’ll take a deep dive into the fascinating world of domain names. From understanding what they are, to exploring different types and top-level domains, this is your one-stop shop for all things related to domain names. So buckle up and get ready for an adventure!

What is a domain name?

If you’re new to the world of website creation, you may be scratching your head at terms like “domain name”. What the heck is that, anyways? Is it some kind of secret code that only web developers know about? A magical spell that summons a website into existence?

Well, fear not my friends. I’m here to break it down for you in plain English (with a dash of humor, because why not?). Think of your domain name as the address for your website. Just like how your home has an address so people can find it (hopefully without getting lost), your website needs an address too.

But wait, there’s more! You also need a web host server – this is basically like renting out a house to store all of your website files and data.

Is the domain mine once I buy it?

Sorry to burst your bubble, but the answer is a resounding NO. By buying a domain name, what you’re really doing is renting it from a domain registrar company for a certain period of time (usually 1-10 years). So technically speaking, that URL is not yours to keep forever and ever. It’s more like borrowing a dress from Rent the Runway – You can renew it for as long as you need it but eventually, it’ll have to go back.

What’s the difference between .co.uk or .com, etc?

Are you familiar with TLDs? No, not the three-letter acronyms like LOL or OMG. We’re talking about top-level domains! These are the letters that come after the dot in a website address. You know, .com, .co.uk, and all those other fun things. Usually, the main difference is if you are a local business that sells to the UK only then get a .co.uk, if you are international then get a .com.

But did you know that now you can buy premium TLDs? That’s right, you could have a website that ends in .photography or .fans. It’s like being able to choose your own personalised license plate for your online presence! Finally, we can show off our personalities through our website endings!

With so many options available now, why not mix it up a bit? Grab something unique like .ninja or even .pizza (because who doesn’t love pizza?).

Why would a domain name cost thousands?

Well, it’s simple really. Why is buying a house in London costs more than buying one in Blackpool? because it’s more popular! A domain name can cost an arm and a leg because it’s in high demand. Think of it as prime real estate on the vast expanse that is the internet.

You see, just like how location is everything when purchasing property, the right domain name can make or break a business online. It’s all about being visible and easy to find. If your website has a memorable and catchy domain name, people are more likely to remember you and come back for more. And let’s face it, with millions upon millions of websites out there vying for attention, standing out from the crowd is no easy feat.

But don’t fret if you can’t afford those high-priced domains just yet.

Do you need a premium, competitive, popular Domain name? The answer is… GOD NO! You might as well be spending your time trying to find Bigfoot. Because guess what? There are lots of other alternatives that can help boost your website’s ranking.

For starters, content is the most important thing when it comes to Google. Yes, I know it sounds crazy but trust me on this one. Google’s algorithms are way more sophisticated than they used to be back in the day when people were still using dial-up internet connections. Nowadays, the search engine giant is all about quality content that provides value to its users.

Someone is trying to sell me a domain name for £2000. Is that correct?

Let me tell you a little secret, my dear friend. Cold callers are like the unreliable ex who keeps popping back into your life – they’re always looking to take something from you. Sure, they might sound sweet at first, but before you know it, they’ll be asking for a kidney or trying to sell you a domain name for an absurd amount of money.

So what do you do when someone tries to sell you a domain name for £2000? Don’t panic. Take a deep breath and remember these three words: don’t trust them! Cold callers will lie faster than Pinocchio’s nose can grow. Instead of taking their word for it, use a domain checker and see if the domain is available for purchase yourself. You might just save yourself some serious cash in the process. Secondly, do you really need it? If you’ve already taken my advice above then your website, on its current domain name, will be doing its job already.

Think about it this way – firstly… would you buy a car without checking under the hood first… and secondly… Is there a problem with your old car?

Are Domain Names important then?

It’s a bit of a tricky question. Yes and no. Let me explain.

You see, in this day and age, we have QR codes and links that can take us to websites without even typing the pesky domain name. But wait! Before you start thinking that your domain name is irrelevant, let me remind you that it still reflects your business. And let’s be honest here: if your business name is “Fluffy Unicorn”, but your domain name is “BestPlumbingServices.co.uk”, something just doesn’t add up.

Your domain name should be an extension of your brand identity. So go ahead, get creative with it! Just make sure it makes sense for your business.

So how do I pick a domain name for my business?

Picking the perfect domain name isn’t as hard as you think. My first go-to is to check if your business name is available as a domain name. It makes sense, really doesn’t it!

If it isn’t or you are wanting something to represent your business then there are a few things you should consider.

First things first, keep it short and sweet – no one wants to type out supercalifragilisticexpialidocious.com. Plus, if it’s too long, people will forget it faster than they can say “I’ll just Google it.”

Next up, make sure your domain name is easy to pronounce and spell. You don’t want potential customers butchering your brand name before they even get to your website (cue cringe-worthy mispronunciations). And let’s be real here – ain’t nobody got time for that!

Avoid hyphens like the plague – they’re confusing, unnecessary and just annoy people because we just forget there is one. You will also need to avoid double letters too, or else risk looking like a typo-ridden mess. I know this cannot be completely avoided but try to avoid it when one word ends in a letter and another starts with it, e.g. builderrotherham.co.uk. I don’t know about you but my mind seems to just ignore a letter.

But wait, that’s not all! You also need to think about expansion. Sure, you might be based in a small town now, but what if you plan on taking over the UK later? Unless you are definitely sure you will only be providing services locally then don’t box yourself in with a town name in your domain. That would be like wearing skinny jeans before having your Christmas dinner – uncomfortable and limiting.

I already have a domain, do I need to buy more?

The main question in this response is… is it relevant? Sure you might already have a domain name, and you might already be advertising a business on there, but if it’s not relevant to your business or brand then create a new one. For example, you can’t put a fishing tackle business on a flowers.co.uk website. It’s confusing, doesn’t fit the business and Google and your customers will hate you for it. Just create your new business on a fresh website. However, if your new business is an extension of the old business, eg, you’re a builder but you now offer painting and decorating services, then yeah, that would make sense to use the same domain name.

I have multiple domains, how should I use them?

Are you a domain hoarder? Do you have more domain names than you can shake a stick at? Well, fear not my fellow domain enthusiast because I’m here to help. The question on everyone’s lips is: “How should I use all these domains?” Should we just redirect them to our main site and call it a day? Absolutely not! That would be like buying multiple pairs of shoes and only wearing one.

Landing pages are the way to go when it comes to utilising multiple domains. Think of them as your virtual storefronts, welcoming visitors and guiding them towards what they’re looking for. Each landing page should be tailored to suit the domain name it represents, so do your research and get creative with your content. Don’t just slap up some stock photos and call it done – give each landing page its own unique personality.

And if you’re not going to use the domain, just let it go (Cue Frozen Tune). It will do nothing more than cause another bill to pay for absolutely no benefit.

I’ve been told that a certain domain name will be good for my business and should buy/keep it?

So, the cold caller or domain registrar has been telling you that buying or keeping a certain domain name will be good for your business or If you don’t have it someone else will buy it and get all the business? Well, I hate to burst your bubble, actually, no I don’t, but that’s absolute bollocks! Sure, having a memorable and easy-to-spell domain name is important. But if you think just buying a domain will magically improve your SEO ranking and bring in traffic to an empty website, then you’re in for a rude awakening.

I know I’m repeating myself but I’ve got to get this message across! A domain name is essentially the address of your website on the internet. If you bought Harrods but then didn’t fill it with anything would you still get customers? You might get some curious passersby peeking through the windows, but without any content, products or services to offer them, they’ll quickly move on and never come back.

If you are not using it properly then just get rid and let someone do something with it, or sell it yourself to someone.

Could I not just have my website on the different domain names as well?

Ah, the age-old question of whether or not you can just copy and paste your website content onto another domain name and call it a day. The short answer? NOPE!

Firstly, let’s talk about domain names. If you’re thinking of using the exact same content on two different websites with two different domain names, then think again my friend. Google doesn’t take kindly to duplicate content, especially when it comes from different domains. In fact, they consider it to be spammy behaviour which could lead to both sites being penalised in search results.

But wait, there’s more! Even if you were able to get away with using identical content on two separate domains (which you won’t), it would be a terrible idea for your own branding and reputation.

I want to rebrand and use my new domain, can I copy the content this time?

So, you finally decided to rebrand and get yourself a shiny new domain name. Good for you! I mean, who doesn’t love a fresh start? But now comes the question: Can you copy the content this time around? Well, my dear friend, let me tell you a little secret – You can! Yes, that’s right. You heard it here first.

But hold your horses there cowboy! Don’t just go copying and pasting everything onto your new website, the old products and services might be relevant but you’ve still got to rebrand that content. You will also need to make sure that your old website is redirected properly to your new one before letting it expire into oblivion. This will ensure that anyone searching for your old domain name will be automatically redirected to your new website without any hiccups or lost traffic. Trust me; you don’t want all those hours of hard work creating content to go down the drain just because of some technical oversight.

Final Thought…

In conclusion, domain names are an important part of your business and can be a great tool for branding and recognition. They can also provide a unique opportunity to stand out from the crowd. So, when considering whether you need that domain name, ask yourself: Is it relevant? Will it help with my branding? Do I really need it? If so, grab it! But don’t think it’s the end of the world if a domain name is too expensive or is already taken, there are always alternatives, and with increasing different TLDs, they are becoming more unique.

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