The Secret to Increasing Engagement – Find the Ideal Social Media Platform!

The Secret to Increasing Engagement - Find the Ideal Social Media Platform! - The Marketing Shack

What are the right social media platforms for my business?

In today’s digital age, having a presence on social media is essential for all business owners. But with so many different platforms available, it can be challenging to know which are the best ones for your business. Whether you’re B2B or B2C, engaging with potential customers should be your top priority – and this article will show you how to pick the right social media platforms for your business!

Social Media Benefits

One of the biggest benefits of social media is the opportunity for engagement with customers. Your followers can become your biggest cheerleaders and advocates if you nurture them properly. Don’t just post content and forget about it, respond to comments and messages in a timely manner, and show your audience that they are a priority. This not only helps build relationships but also increases brand loyalty.

Another benefit of social media is the ability to reflect your brand’s personality online. Use this platform to showcase what makes your company unique through great visuals, creative copywriting, and engaging videos that show off who you are as a business.

Platform Overview: Facebook

You can speak to Gen Z people and they’ll tell you Facebook is dead. But I tell you what, that generation might not look at it as often as others but everyone has got Facebook, even your grandma has a Facebook account now!

Firstly, let’s talk about B2B. If you think LinkedIn is the only platform for your business-to-business needs, think again. Facebook may not be as professional-looking as LinkedIn but trust me; it’s just as effective with its vast reach.

And what about B2C? We all know that people love to scroll through their newsfeeds while procrastinating at work or during their morning commute (pre-COVID times). So why not use this to your advantage and make them stop scrolling with some eye-catching Reels featuring your product or service?

Speaking of products, have you explored Facebook’s Shop feature yet? The ability to link your e-commerce shop to the Facebook shop is a great benefit to you and your customers.

Platform Overview: Instagram

Instagram is not just for sharing pictures of your avocado toast and cute puppies anymore. It has become a powerful tool for businesses, both B2B and B2C, to connect with their customers and showcase their products or services. But wait, there’s more! Here are some of the benefits that come with using Instagram for your business:

Firstly, let’s talk about Reels. Do you know those 15-second videos that make you feel like you’re living in a fast-paced music video? They’re not just for Gen Z influencers trying to go viral. Reels can be used by businesses to showcase their products in a fun and creative way. Just imagine your CEO doing the latest dance trend while holding up your new product – instant engagement!

Platform Overview: TikTok

TikTok is not just for teenagers doing silly dances anymore – it’s a platform that can benefit your business in many ways! TikTok allows for engagement with customers like never before. Whether your target audience is B2B or B2C, creating fun and informative videos showing off your products or services will give them a personal connection to your brand. Plus, who doesn’t love seeing their favourite businesses let loose and having fun on social media? Also if you’ve got physical products then you can also sell them on TikTok via their own shop. It can be a great start for people wanting to test the water with their product before setting up a full e-commerce shop.

Platform Overview: LinkedIn

LinkedIn is a professional networking site that’s perfect for both B2B and B2C businesses. Not only can you connect with potential clients and customers, but you can also showcase your company’s expertise and attract top talent.

One of the biggest benefits of LinkedIn is its ability to help businesses reach their target audience. With over 700 million users worldwide, there’s a high chance that your ideal customer or client is scrolling through their feed right now. Plus, with targeted advertising options, you can ensure that your content is seen by those who are most likely to be interested in what you have to offer.

But it’s not just about making connections – LinkedIn also allows businesses to establish themselves as thought leaders in their industry. Whether you are a baker telling other professionals about the best yeasts to use for different bakes, to a photographer talking about your favourite lens.

Audience Considerations

There are some considerations to keep in mind before starting your social media campaign. The first thing you need to ask yourself is: who the heck are you talking to? Are you targeting B2B or B2C customers? Because let’s face it, they’re as different as day and night.

When targeting B2C customers on social media, the key is to be relatable and engaging. You want your posts to feel like they were written by a (cool) friend sharing something awesome or hilarious. On the other hand, when targeting B2B customers on social media, you might need to be more professional and informative. It’s all about showcasing your expertise and industry knowledge. However, it is still important to show a personality that makes other businesses want to work with you.

Know thy audience. Are they mostly B2B or B2C? What age range do they fall into? Is there a certain gender that dominates your customer base? These are important questions to ask before diving headfirst into social media marketing. Trust me, the last thing you want is to be tweeting about your latest sale on TikTok when your primary customers are middle-aged men on LinkedIn.

Time Commitment

The amount of time you should spend on social media as a business depends on a number of factors, including the size of your business, your industry, your target audience, and your goals. However, a good rule of thumb is to spend 10-15 hours per week on social media. This time should be spent creating and scheduling content, monitoring your accounts, and interacting with your followers.

If you are a small business, you may not have the time or resources to dedicate 10-15 hours per week to social media. In this case, you may want to focus on creating high-quality content and scheduling it in advance. You can also use social media management tools to help you automate some of your tasks.

No matter how much time you spend on social media, it is important to be strategic about your efforts. Make sure you are targeting the right audience with the right content. And be sure to measure your results so you can see what is working and what is not.

Here are some tips for getting the most out of your social media marketing:

  • Set goals. What do you want to achieve with your social media marketing? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can develop a strategy to achieve them.
  • Know your audience. Who are you trying to reach with your social media marketing? What are their interests and needs? Once you know your audience, you can create content that is relevant and engaging.
  • Create high-quality content. Your social media content should be informative, interesting, and visually appealing. If you are not sure what to post, try asking your audience for suggestions.
  • Be consistent. The key to success on social media is consistency. Post new content regularly and interact with your followers on a regular basis.
  • Measure your results. It is important to track your results so you can see what is working and what is not. Use social media analytics tools to track your follower growth, engagement, and website traffic.

By following these tips, you can get the most out of your social media marketing and achieve your business goals.


In conclusion,deciding which social media platforms to use for your business can be a daunting task. It’s like trying to decide which of your children you love more – they’re all special and unique in their own way! Use what works best for you, find the platform that makes the most sense for your business, and make sure to interact with your audience regularly. Don’t forget: social media isn’t just about selling products and services; it’s also about building relationships with customers and creating conversations!

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