Tips to Craft the Ideal Email for Your Subscribers

Tips to Craft the Ideal Email for Your Subscribers - The Marketing Shack

What is a Perfect Email for your subscribers?

So you’ve got a CRM full of emails from your customers who have subscribed to your newsletter and now the next step is to write that email that will get them to engage with you or your store. 

Writing the perfect email for your subscribers can seem like an impossible task. After all, what do they really want to hear from you? Is there anything that you can write in an email that will make them jump out of their chairs with excitement? Well, maybe not quite that much excitement, but with these tips and tricks you will be able to craft an email so good it might just cause a few double-takes!

Crafting an Eye-Catching Subject Line

Subject lines are like the gatekeepers of your email. They are the first thing your customer will see so from this they’ll decide whether your message gets to pass through and be read or gets thrown into the vast abyss of unread emails. That’s why it’s essential to get them right, A good subject line will grab their attention and make them want to open your email. Here are a few tips for writing a good subject line:

  • Keep it short and sweet. Your subject line should be no more than 50 characters long. This will ensure that it displays fully on mobile devices and doesn’t get cut off.
  • Use strong verbs. Action verbs will make your subject line more interesting and engaging. For example, instead of saying “New blog post,” try “Read our latest blog post on [topic].”
  • Use numbers. Numbers are attention-grabbing and can help to quantify the value of your offer. For example, instead of saying “Get a discount,” try “Get 20% off your next order.”
  • Use personalization. If you can personalize your subject line with the recipient’s name, it will make them feel more special and more likely to open your email.
  • Use urgency. If you have a limited-time offer, be sure to mention it in your subject line. This will create a sense of urgency and encourage recipients to open your email right away.
  • Use humour. A well-placed joke or pun can make your subject line more memorable and engaging. Just be sure to keep it tasteful and appropriate for your audience.

Crafting a Clear Message

Nobody wants to read a novel-length email filled with unnecessary information. Your customers are busy people, so cut to the chase and give them what they need – no more, no less. Remember, brevity is the soul of wit (and effective communication).

Next up, let’s focus on clarity. It’s all well and good to be brief, but if your message isn’t clear, then what’s the point? Use simple language and avoid jargon or overly technical terms that might confuse your reader.

Including the Right Call to Action

When you want something from your customers, tell them exactly what you want them to do. Don’t beat around the bush but also don’t give them too many options. They won’t appreciate the paradox of choice when all they wanted was a straight answer! Do you want them to read your blog? Tell them! Do you want them to buy now? Tell them (but maybe don’t scream at them)! Do you want them to try something new? Suggest it! Do you want them to request a free something? Make it known! Just make sure it relates to the subject line. Eg, if you’ve said, “get 50% off” in your subject line, then a “shop now” call to action would be appropriate.

Personalizing Content

Personalised emails have been shown to increase open rates by 29% and click-through rates by 41%.

As a business owner, you want your customers to feel appreciated. And what better way to do that than by personalising your emails? It’s like giving them a virtual high-five and saying “hey, I see you, and I appreciate you.” Plus, who doesn’t love a good old-fashioned ego boost?

But let’s be real – personalising every email can be time-consuming and exhausting. That’s where email marketing software comes in handy. With just a few clicks, you can add their name, location or even their favourite ice cream flavour (we don’t judge) to make each message feel tailored specifically for them.

Testing and Optimizing Emails

There are a number of ways to test and optimize business email marketing. The main thing is to A/B test everything you can. Do each one individually so you can see which one is improving your open rates and click through rates. E.g. If you are wanting to test subject lines, just test different subject lines and keep the content the same. Things you might want to test include:- 

Subject lines. You can test different subject lines to see which one gets the best open rates.

Content. You can test different content to see what gets the best click-through rates and conversion rates.

Timing. When you send your emails can make a big difference in how well they perform. You can test different sending times to see when your recipients are most likely to open and read your emails.

Segmentation. Not all of your subscribers are created equal. Some are more likely to take action than others. So you can segment your list based on factors like purchase history, interests, or demographics. Then, you can send different emails to different segments to see what gets the best results.

Design. The design of your email can also affect how well it performs. Make sure your email is easy to read and scannable. You can also use images and videos to break up your text and make your emails more visually appealing.

Calls to action.  Your call to action is the most important part of your email. So it’s important to make sure it’s clear, concise, and persuasive. You can test different calls to action to see what gets the best results.

By testing different elements of your email marketing campaigns, you can learn what works best for your audience and optimize your results.

Conclusion: The Perfect Email Recipe

In conclusion, writing the perfect email for your subscribers doesn’t have to be a daunting task. Keep in mind that concise, relevant, and engaging content will work best. Showcase your personality, focus on the reader, and use sound marketing principles to create emails that encourage action. If all else fails, just remember that adding a few (and I mean JUST a few) emojis can go a long way! Get out there and start crafting the perfect message so you can boost your subscribers’ engagement today!

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