Blogs & News

Professional Digital Marketing in Crisis: How to Adapt in Uncertain Times In today’s ever-changing landscape, the role of a professional digital marketer is more crucial…

How AI is Reshaping the Role of the Professional Digital Marketer AI-Driven Data Analytics and Insights Imagine trying to find a needle in a haystack,…

How to Create a Business Web Page That Converts Visitors into Customers Defining the Purpose and Goals of Your Web Page Did you know that…

Digital Marketing Services That Drive Real Results for Small Business Growth Understanding the Digital Marketing Landscape for Small Businesses Did you know that over 70%…

Affordable Website Hosting Services for UK Small Businesses Understanding Different Types of Website Hosting Services Did you know that nearly 40% of small businesses don’t…

Controversial Opinions on SEO That Every Professional Digital Marketer Wields (and Why) The Myth of Keyword Density Let’s clear the air: obsessing over keyword density…

Why Your Website Isn’t Getting Traction: Insights from Leading Digital Marketing Experts Why Your Website Isn’t Getting Traction: Insights from Leading Digital Marketing Experts Introduction…

UX vs. UI: Understanding the Core Differences and Why You Need Both from a Professional Web Designer Introduction Alright, let’s get one thing straight: UX…

Freelancer vs. Agency: What’s the Best Choice for Hiring a Professional Web Designer? Introduction So, you’re thinking about launching a website or giving your current…

From Concept to Launch: Creating the Perfect Small Business Website Introduction Welcome to the wild world of small business web design, where your online presence…

The Complete Guide to Website Management: What Small Businesses Need to Know Introduction Welcome to the wild world of website management services, where your online…

Creating an Online Presence: How a Professional Web Designer Changed My Business Forever Introduction Welcome to the digital age, where having an online presence isn’t…

10 Essential Features Every Business Website Must Have in 2025 Introduction Welcome to the digital jungle of 2025, where your business website isn’t just a…

The Role of a Professional Web Designer in Enhancing SEO: A Must-Read Guide Introduction Welcome to the digital jungle, where having a killer online presence…

7 Common Myths About Professional Web Designers Debunked Introduction Welcome to the wild and wonderful world of web design, where creativity meets code, and your…

The Impact of User Experience: Why Every Business Needs a Professional Web Designer Introduction Welcome to the digital age, where your online presence is as…

Introduction Alright, folks! Let’s get straight to the point. If you’ve landed here, chances are you’re a small business owner or a solo entrepreneur pondering…

Introduction Welcome to the mystical realm of website design for a small business, where creativity meets technology, and every click counts! If you’re a small…

Hey there! So, you’ve set up your business website, and that’s awesome! But hold your horses; launching a website is just the beginning. To truly…

Introduction: The Beauty of Bespoke Welcome to the vibrant world of bespoke website development, where your digital dreams get tailored like a snazzy suit from…

Introduction: What Are AI Domain Names? Right, let’s not beat around the bush here. AI domain names are basically your digital front door, but with…

Introduction Hey there, savvy business owners and entrepreneurial wizards! 👋 Welcome to the wild frontier of website maintenance costs—a topic that’s about as thrilling as…

“Think about what the user is going to type” Matt Cutts

"Not looking after your website is like bullying an employee" Martin Evans

"A website is a window through which your business says hello to the world." Amit Kalantri

"I save more time by making time to update my FAQ page" Amir Rhabi

“Good SEO Work Only Gets Better over Time." Jill Whalen

“For people to discover your website, you need to build pathways and big flashing signs that lead them there." Luisito Batongbakal

“It’s through mistakes that you actually can grow. You have to get bad in order to get good.” Paula Scher

"Websites promote you 24/7: No employee can do that." Paul Cookson

"Cybercrime is the greatest threat to every company in the world." Ginni Rommety

What are my goals for the website? Introduction: Setting Goals for Your Website Have you ever launched a website with big dreams and high hopes,…

Do you still need backlinks in the world of SEO? Is there still an Importance for backlinks in SEO? In the ever-evolving landscape of SEO,…

Do I even need a website? Introduction: Importance of online presence In today’s fast-paced digital world, where social media platforms reign supreme and email communication…

Are you tired of using stock photos that make your business look about as authentic as a toupee in a hurricane? Well, I’ve got the…

Are you ready to laugh your way through the world of business and marketing? Get ready to chuckle, snigger, and maybe even snort with this…

Email marketing has one of the highest return on investment (ROI) of any marketing channel, with an average of £36 for every £1 spent. This…

Why proper planning is crucial for video marketing. Are you tired of spending hours shooting videos only to have them fall flat with your audience?…

The elusive buying cycle, a mythical creature that can only be captured with a butterfly net. But fear not, brave entrepreneurs! Today, we embark on…

The Importance of Social Media Engagement Hey there, social media enthusiasts! Ever wondered why your posts are not getting as much engagement as a snooze…

What Does On-Page Optimising Even Mean? Are you tired of your website being about as popular as a Justin Bieber fan club in a retirement…

The Importance of an Authentic About Us Page @themarketingshack were still on website 101. we are talking about the about us page. #websites #digitalmarketingtips2023 #smallbusinessuk…

The Role of AI in Content Marketing In a world where AI is taking over everything from virtual assistants to vacuum cleaners, it’s high time…

Why print advertising is still relevant In an era dominated by digital marketing, it is easy to overlook the power of print advertising. However, contrary…

Why video marketing is essential for businesses In today’s digital age, where content is king and attention spans are dwindling, video marketing has emerged as…

Today, we’re going to talk about lead magnets – those irresistible goodies that lure potential customers towards your business like a swarm of bees to…

Ah, Facebook. The platform that has the power to connect us with friends and family across the globe, bring back memories we thought were long…

Overview of Google search You know what they say: “Google it!” It’s the go-to phrase for anyone looking to find answers to their burning questions.…

What should you put on the homepage of a website? @themarketingshack start creating your website. header and footer templates. what should be included? #websites #smallbusinessuk…

Creative Ideas Are you looking for creative ideas to boost your audience impact? You’ve come to the right place! Whether it’s through video content, infographics,…

Do Traditional Marketing Strategies still have a Role in The Digital Marketing Age? The world of marketing has changed drastically in recent years with the…

Video Strategies Marketing your business through video can be an effective way to increase your reach and build a strong customer base. There are a…

What is a Perfect Email for your subscribers? So you’ve got a CRM full of emails from your customers who have subscribed to your newsletter…

What are the right social media platforms for my business? In today’s digital age, having a presence on social media is essential for all business…

How do I improve my Website Performance? Are you ready to turbocharge your website? Well, if you want to achieve maximum performance speed and optimal…

Let’s get you ready to create your website!  You’ve probably heard the phrase, “If you build it, they will come.” Unfortunately, unless you’re Kevin Costner…

@themarketingshack let's cover domain names over the next few tiktok videos. #smallbusinessuk #startupbusinessownersuk #marketingresearch ♬ original sound – themarketingshack @themarketingshack Website 101 Domain Name TLDs…

As with any kind of marketing, what you get out of social media platforms depends on what you put into it. As a digital marketing…

When asked to think of a well designed webpage, we can guarantee that your mind doesn’t wander to a ‘contact us’ page.  These pages are…

Adding your business to a directory means that you can get free traffic from their customers searching for services in that area. Why List on…

“Blogging is a communications mechanism handed to us by the long tail of the Internet.” ~ Tom Foremski

"Stopping advertising to save money is like stopping your watch to save time" ~ Henry Ford

“72% of consumers who did a local search visited a store within 5 miles” – Amy Bishop

"Social media are tools. Real time is a mindset." ~ David Meerman Scott

“Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson

“Blogging is just writing — writing using a particularly efficient type of publishing technology.” ~ Simon Dumenco

“The shift toward longtail keywords will be even more essential to SEO success in 2018. Why? Because of voice search.” ~ Jeff Keleher

With just over 55% of the global population being active on platforms like Twitter, Facebook, Instagram, etc., social media is one of the most powerful…

Normally, search engine optimization (SEO) and conversion rate optimization (CRO) would be two completely separate topics, but following the common threads between them can have…

“Without facts and principles, data is useless.” – Bob Hoffman

“Social media allows big companies to act small again” – Jay Baer

“These days, people want to learn before they buy, be educated instead of pitched.” ~ Brian Clark, CopyBlogger Founder

“Ecommerce isn’t the cherry on the cake, it’s the new cake” Jean-Paul Ago CEO L’Oreal

“Speed is definitely a ranking factor? YES.” John Mueller

“As you gain fresh insight from your data, it opens the door to new questions." ~ Brian Balfour

“As you gain fresh insight from your data, it opens the door to new questions." ~ Brian Balfour

"Social media plays a role in today’s effort to rank well in search results." Bing Webmaster Guidelines

“Sometimes, you just have to start all over differently.” ― Bernard Kelvin Clive

“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” - Kath Pay

“Always be relevant, create relevant campaigns, and give the user the answer to his query as precisely as you can.” Marko Kvesic

"Blogging is good for your career. A well-executed blog sets you apart as an expert in your field." Penelope Trunk

“Advertising works most effectively when it’s in line with what people are already trying to do." Mark Zuckerberg

“Almost overnight, the Internet’s gone from a technical wonder to a business must.” Bill Schrader

"Web content is the meat in the sandwich, not the icing on the cake." Karen McGrane

"The Marketing Shack are the new Mary Poppins in digital - Practically perfect in every way" Gordon Bettany

"First class company would recommend for all business owners" Chris Nottingham